• Sydney Sweeney’s bathwater soap collaboration with Dr. Squatch sparked widespread online backlash for being creepy and gross.
• Fans expressed confusion and disgust, questioning why she would promote such a product.
• Despite the criticism, Sydney defended the soap as a fun and personal project inspired by internet jokes and a viral movie scene.

Sydney Sweeney just launched a new soap with Dr. Squatch, and fans are not happy. The soap is called Bathwater Bliss and includes drops of her actual bathwater. The idea started as a joke online, where fans often teased about wanting her bathwater. But now that the joke turned into a real product, many people think it’s gone too far. Dr. Squatch shared the announcement on Instagram. They wrote, “You kept asking about my bathwater… so we kept it.” The soap is part of a limited edition drop and meant to be fun. But the internet didn’t laugh. Instead, people rushed to social media to call it “creepy,” “gross,” and “disgusting.” What was supposed to be funny turned into a major controversy.

Fans call the bathwater product disturbing and weird

The reaction online came fast and strong. Many fans didn’t understand why Sydney would agree to this. Some even said they hoped it was fake. One person wrote, “I love you Sydney, but what the f**k is this?” Another said, “I wanted this to be fake so bad.” Hundreds of similar comments followed. People expressed confusion and disgust. Some asked, “What has the world come to?” Others called the soap “creepy” and “weird.” One user wrote, “We need to look at ourselves in the mirror.” Someone else simply said, “Girl, what?” The backlash only grew as the post got shared across platforms. It became clear that many saw the idea as a publicity stunt gone wrong.

Sweeney defends her soap and explains her thinking

Sydney didn’t shy away from the idea. In an interview with GQ, she explained why she did it. She said the product was fun and personal. “Fans always joke about wanting my bathwater,” she said. “So it’s kind of a full-circle moment.” She also described the soap itself, calling it “super soft” and “marbly with blues and browns.” She went on to share how the team collected the water. During the shoot with Dr. Squatch, they had a tub on set. Sydney took a bath during filming. The team saved the water and used it to make the final soap. She said it smells earthy and masculine, with scents of pine, moss, and Douglas fir. She wanted the soap to reflect both nature and her personality.

Viral movie scene may have inspired the strange product

Some fans linked the soap idea to a scene in the 2023 film Saltburn. In the movie, Barry Keoghan’s character drinks someone’s bathwater. The scene shocked viewers and went viral online. When asked about it, Sydney admitted the film may have influenced her idea. “Honestly, it probably has been a huge catalyst for it,” she said. Even with that explanation, fans didn’t change their minds. Many still said the idea was too strange to be real. A few even joked that the film’s scene was less weird than the actual soap. While Sydney seemed proud of the product, the backlash only got louder.

People question why Sydney keeps partnering with Dr. Squatch

This isn’t Sydney’s first time working with Dr. Squatch. In October 2024, she starred in a flirty commercial for their Natural Body Wash line. She played a “Body Wash Genie” and teased viewers with cheeky lines like, “Hello you dirty little boys… are you interested in my body… wash?” She ended the ad by telling men to stop being “dirty little boys” and buy the soap. Some fans loved the humor in that campaign. But this time, they think she crossed a line. The difference now is that real bathwater got involved. Many fans wonder why she continues to work with the brand. They say she doesn’t need these kinds of stunts. Some even said the move hurt her image.

Sydney stays quiet as outrage continues to spread

As the backlash grows, Sydney hasn’t posted any follow-ups. Dr. Squatch also hasn’t responded to the criticism. The soap remains available, but fans still question the message behind it. Many feel uncomfortable with the idea of selling bathwater, even as a joke. The outrage shows no signs of slowing down. Social media continues to fill with comments calling the stunt “gross,” “bizarre,” and “embarrassing.” Even fans who love Sydney say the soap went too far. What started as a playful ad campaign quickly became one of her most controversial moments.