- Shaquille O’Neal Stars in his docuseries Power Moves, which follows his leadership in Reebok’s basketball brand revival.
- The series highlights the challenges and strategies involved in Reebok’s comeback under Shaq and Iverson.
- Shaquille O’Neal reflects on his full-circle moment with Reebok, the brand that helped launch his career.
Shaquille O’Neal, one of the greatest basketball players of all time, is set to star in a new Netflix docuseries titled Power Moves. This six-episode series gives an inside look into Shaq’s role in Reebok’s effort to make a strong comeback in the basketball world. As President of Reebok Basketball, O’Neal is working with NBA legend Allen Iverson, who serves as Vice President. Together, they are leading the charge to revive the iconic brand and bring it back to its former glory in the sports world.
Reebok’s Big Comeback
The docuseries shows the challenges and successes Reebok faces as it rebuilds its basketball brand. Power Moves brings viewers into the heart of Reebok’s headquarters in Boston, where major decisions are made. Shaquille O’Neal and Allen Iverson are determined to lead Reebok through this transformation. They focus on getting the right athletes on board and revitalizing the brand’s image. The series dives deep into the strategies behind the comeback, showcasing the hustle and dedication involved in this high-stakes mission. Viewers will get a front-row seat to how Reebok plans to make its mark in the basketball world once again.
Shaq’s Full-Circle Moment with Reebok
For Shaquille O’Neal, working with Reebok is a full-circle moment. Reebok was the brand that helped kick-start his career back in 1992. He signed a deal with Reebok when he entered the NBA. The partnership helped him become one of the most famous basketball players in the world. Now, Shaq has returned to lead the company’s basketball division as President. He is passionate about bringing Reebok back to the top of the basketball market. Shaq wants to write the next chapter in Reebok’s story. He is eager to restore its legacy in the sports world.
Key Appearances and Athlete Signings
Power Moves will also feature other notable athletes who are a part of Reebok’s efforts to reshape its basketball brand. One of the standout stars in the series is WNBA player Angel Reese. She is a rising star in women’s basketball and a key figure in Reebok’s new push. The series also shows Shaq and Iverson working to sign more top players, including Shai Gilgeous-Alexander, who is a key target for Reebok’s basketball future. The trailer teases these important moments, giving viewers a glimpse of what’s to come. It shows how Reebok is going after some of the biggest names in basketball to help the brand reclaim its position in the market.
What to Expect from Power Moves
Power Moves isn’t just about sneakers or basketball. It’s about the hard work, strategy, and dedication behind the scenes to build something meaningful. Shaquille O’Neal describes the series as showing the real effort behind rebuilding a brand. He says, “This series shows the strategy, setbacks, and wins of what it really takes to lead a brand you love.” Shaq emphasizes that Reebok helped shape his career, and now he has the chance to help bring the brand back to life. Todd Krinsky, the CEO of Reebok, also sees this comeback as more than just a business move. He calls it a “cultural movement” driven by purpose, passion, and leadership. Krinsky believes that this is a moment in time that deserves to be captured and shared with the world. Power Moves offers an inside look at how Shaq, Iverson, and the Reebok team are bringing this vision to life.
Behind the Scenes: The Heart of the Comeback
The series goes beyond just basketball and business. Colin Smeeton, one of the executive producers, explains that Power Moves reveals the heart of Reebok’s comeback. He says it shows the “chaos, creativity, and heart” behind the efforts to rebuild the brand. It’s not just about making basketball shoes; it’s about Shaq and Iverson leading the way with their own vision and style. The series gives viewers a raw, unfiltered look at what it takes to bring an iconic brand back to the spotlight. It highlights the personal and professional challenges that come with trying to restore a brand to its former greatness.
Shaq’s Legacy in the Docuseries World
Shaquille O’Neal is no stranger to the world of docuseries. In 2022, he worked with Jersey Legends, part of Authentic Films, to produce the SHAQ docuseries for HBO. The series was nominated for a Sports Emmy and received critical acclaim. Shaq is also involved in a documentary about Allen Iverson for Prime Video, set to release soon. He has become a prominent figure in the world of sports documentaries, showcasing not just his career but also the stories of other basketball legends. Shaq has also served as an executive producer for other projects, including the 2021 documentary short The Queen of Basketball, which focused on the late Lusia Harris, a trailblazer in women’s basketball.
Premiere Date and Series Details
Power Moves will premiere globally on Netflix on June 4, 2025. The docuseries will consist of six 30-minute episodes, giving viewers an in-depth look at the work and passion behind Reebok’s comeback in the basketball world. Shaquille O’Neal and Allen Iverson’s leadership will take center stage as they push Reebok back into the spotlight. The series promises to be an exciting and inspiring journey, full of strategy, setbacks, and victories. It will give fans an exclusive look at how two basketball legends work together to shape the future of a major brand.
Whether you’re a fan of basketball, sneakers, or business, Power Moves offers something for everyone. It’s a story about passion, vision, and the effort to create something meaningful.
