• Papi Steak in Miami serves a luxury cocktail called “It’s Not a Bag, It’s a Cocktail” inside a $33,000 Hermès Birkin bag.
• The $150 drink comes with caviar and is poured tableside, but the Birkin bag is only for presentation and returned after.
• The cocktail draws inspiration from Sex and the City and has become a popular, Instagram-worthy dining experience.

Papi Steak in Miami Beach has created a buzz online. The restaurant serves a cocktail inside an Hermès Birkin bag worth $33,000. This unique presentation has gone viral on TikTok and other social media platforms. People are curious and excited about this luxury drink. Content creator Mister Lewis visited Papi Steak and shared a video where he asks about their most expensive cocktail. The staff introduces him to a drink called “It’s Not a Bag, It’s a Cocktail.” The cocktail comes with caviar and arrives in a bright orange Birkin bag. The video quickly caught viewers’ attention and sparked many comments.

What the Viral Drink Includes and How It’s Served

The cocktail itself costs $150. However, the Birkin bag that holds it costs tens of thousands of dollars. Many people joked that this drink might be the easiest way to get a Birkin bag. But customers don’t get to keep the bag. The restaurant uses the bag like an art piece to enhance the experience. When guests order the drink, the server pours the cocktail at the table. The drink comes with two glasses—one for the cocktail and one for the caviar, which sits on ice. This adds to the show and makes the drink feel very special. The bag stays with the staff after the drink is served. The restaurant confirmed this detail , emphasizing that the bag is only for display.

Availability and Growing Popularity of the Cocktail

Papi Steak offers this cocktail anytime during service hours. There is no limit on how many drinks a customer can order. The co-owner, David “Papi” Einhorn, says the cocktail has become extremely popular. He mentioned they can’t make enough of them because the demand keeps growing. The drink combines luxury with entertainment, fitting perfectly with the restaurant’s image. Einhorn explained that Papi Steak focuses on fun, elevated dining experiences that guests remember. The cocktail is not just a drink; it’s a memorable moment that guests love to share online.

Inspiration Behind the Cocktail and the Restaurant’s Vision

Einhorn shared that the cocktail was inspired by pop culture. It takes its idea from the famous TV show Sex and the City,where people always wonder what’s inside a woman’s bag. Papi Steak wanted to bring that mystery to life in a fun and luxurious way. The restaurant also connects this cocktail to its reputation for stylish and unexpected experiences. They have done other creative projects before, like their famous Beefcase inspired by Pulp Fiction. This cocktail adds a new twist to their brand. It combines the excitement of high-end fashion with a unique dining experience.

About the Birkin Bag and Its Cultural Status

The Hermès Birkin bag dates back to 1984. It was designed by Hermès chairman Jean-Louis Dumas and inspired by actress Jane Birkin. Over the years, it has become one of the most sought-after luxury handbags. The bag’s value keeps rising, and its waiting lists grow longer. Many celebrities, including Kim Kardashian, Cardi B, and Dua Lipa, proudly own Birkins. The bag symbolizes wealth, style, and exclusivity. Papi Steak’s use of the Birkin in their cocktail presentation taps into this cultural status and creates a strong visual impact for guests.

Details About the Cocktail Ingredients and Experience

The cocktail includes Belvedere 10 vodka, grapefruit oil saccharum, and Lillet Blanc. It pairs perfectly with the served caviar. The presentation is key. The cocktail arrives in the Birkin bag, but the drink is poured into a glass at the table. This allows guests to enjoy both the taste and the luxury feel of the experience. Although the Birkin bag looks like part of the purchase, it only stays for photos and the drink. Then, staff take it back. This detail keeps the experience exclusive but manageable for the restaurant.

Why This Drink Has Become a Social Media Hit

The cocktail is more than just a drink. It is a luxury experience that guests love to capture on camera. The Birkin bag makes for a perfect photo opportunity, especially on Instagram. This combination of luxury, style, and entertainment fits perfectly with Papi Steak’s brand. Guests enjoy sharing their unique dining moments online, which helps the restaurant grow its popularity. The cocktail has become an iconic item on the menu and adds to the restaurant’s reputation as a hotspot for memorable experiences.