• Ozzy Osbourne sold 10 limited-edition iced tea cans he drank from and crushed for $450 each, claiming they contain his DNA.
• The campaign, in partnership with Liquid Death, teased fans with the idea of cloning Ozzy in the future.
• Osbourne is preparing for Black Sabbath’s final concert on July 5 in Birmingham, despite ongoing health struggles.

At 76, Ozzy Osbourne remains as unpredictable and wild as ever. This time, he’s offering a piece of himself—literally. The heavy metal legend joined forces with Liquid Death to release a one-of-a-kind product: empty iced tea cans he drank from and then personally crushed. For $450 apiece, fans could purchase one of only ten limited-edition “Infinitely Recyclable Ozzy” cans, each said to contain traces of his DNA. And yes, they sold out almost instantly.

The concept was bizarre, funny, and completely on brand for the Prince of Darkness. Each aluminum can bore his signature, along with the tantalizing suggestion that, one day, you might just be able to clone him. “Clone me, you bastards,” Ozzy declared in the promotional video, flashing his signature devil-may-care grin.

‘Once Law Allows It, You Can Have Your Own Ozzy’

In a wild advertisement that premiered on June 17, the campaign took things to another level. A narrator calmly explained how Ozzy’s DNA was collected from the crushed cans, and what fans could theoretically do with it. “Once technology and federal law permit, you can replicate Ozzy and enjoy him for hundreds of years into the future,” the voiceover said, while showing footage of Osbourne slamming the can against his head and smirking at the camera.

It was part performance art, part rock-and-roll stunt, and all marketing genius. There was, of course, a small disclaimer hidden in the fine print: “DNA integrity and cloning results not guaranteed.”

Still, the idea of making your own backyard Ozzy—maybe one that sings lullabies or trims the hedges—had fans roaring with laughter and fascination online. Social media erupted in a mix of awe and absurdity.

“Imagine a mini Ozzy mowing your lawn while screaming ‘Bark at the Moon!’ Absolute chaos,” one fan joked on X (formerly Twitter).

“$450 is a bargain for a chance to own Ozzy’s DNA. I bought two. I’m starting my own Sabbath,” another posted.

It was the second collaboration between Osbourne and Liquid Death, following last year’s joint launch of “Death Dust,” an electrolyte drink mix. But this latest project was on another level—a quirky mix of goth science fiction and celebrity memorabilia.

Black Sabbath’s Final Bow Draws Near

While the DNA cans made headlines for their outrageousness, Ozzy’s attention is focused on something far more personal: Black Sabbath’s final show. On July 5, the band will take the stage one last time in Birmingham, the same city where their journey began back in 1968. The concert, titled Back to the Beginning, will raise money for several causes close to Osbourne’s heart, including Cure Parkinson’s, Birmingham Children’s Hospital, and Acorn Children’s Hospice.

Osbourne was diagnosed with Parkinson’s disease in 2003, and in the years since, his health has been a rollercoaster. Multiple surgeries, falls, and a long recovery from spine surgery have left him unable to perform full concerts. But that hasn’t dulled his determination.

“I’m giving 120%,” Ozzy said recently on Ozzy Speaks, his SiriusXM radio show. “If my God wants me to do the show, I’ll do it.”

The rocker admitted he hasn’t done much physical work in nearly seven years, but he’s working with a specialist trainer now, someone he calls “a guy who helps people get back to normal.” It hasn’t been easy. “It’s hard going,” he said, “but he’s convinced he can pull it off for me. I’m giving it everything I’ve got.”

Fans may see Osbourne on stage sitting on a throne—a fitting symbol for the King of Heavy Metal. Even if he doesn’t perform a full set, just his presence will mean everything.

Fans Rally Behind the Legend

The announcement of the farewell concert sent ripples of emotion through the rock community. Many fans grew up with Ozzy’s music as the soundtrack to their lives. Some are flying in from across the world just to see him one last time.

“I saw him in ‘84. Seeing him again 40 years later will be surreal,” said one lifelong fan on Reddit.

“He’s not just a rock star—he’s a survivor,” another wrote. “No matter what, he shows up. Respect.”

Public reaction to both the concert and the DNA cans has highlighted what people love most about Ozzy: he’s fearless, unfiltered, and full of surprises. Whether it’s biting the head off a bat or selling crushed tea cans with his genetic material, he’s never played by the rules—and fans wouldn’t want it any other way.

The Man Behind the Mayhem

Behind the wild persona, Ozzy is also a man grappling with aging and illness. His diagnosis has changed his daily life dramatically, making even walking a challenge. But his spirit remains intact. He still cracks jokes, still pushes boundaries, and still talks about the future—even if that future involves someone cloning him from iced tea cans.

For many, the DNA stunt was more than just a gimmick. It was a reminder that Ozzy Osbourne has always been larger than life, a rock icon who refuses to go quietly. And while the cloning part may be more science fiction than science fact, fans are hanging on to those cans like sacred relics.

Because in some strange, poetic way, they represent everything Ozzy stands for: rebellion, laughter in the face of darkness, and a refusal to be ordinary.

What Comes Next?

With the final Black Sabbath show approaching and his health in flux, there’s uncertainty about what the future holds for Ozzy. But he isn’t planning to disappear. In the past, he’s hinted at working on more music and continuing his radio show. And if science ever catches up with the imagination behind those tea cans, maybe one day the world will see another Ozzy Osbourne—reborn and ready to rock.

Until then, fans will cherish the real one while they still can. And maybe, just maybe, keep an iced tea can on their shelf as a conversation starter.

One thing’s for sure: no one else could pull this off. Only Ozzy.