• Meghan Markle launches As Ever’s first rosé wine, timed with Princess Diana’s birthday for added personal meaning.
• The brand plans to expand into sparkling wines and other varietals soon.
• The rosé celebrates summer moments and family rituals, reflecting Meghan’s vision as a female entrepreneur.

Meghan Markle is raising a glass to a fresh milestone in her lifestyle brand, As Ever. On July 1, the Duchess of Sussex unveiled the brand’s very first alcoholic product—a rosé wine from California’s famous Napa Valley. But this launch isn’t just about a new drink; it marks a meaningful moment steeped in personal history and promises even more exciting releases in the near future.

The rosé hit the virtual shelves at Wine.AsEver.com, priced at $30 per bottle, with options to buy three-bottle sets for $90, half cases at $159, and full cases for $300. It’s a carefully crafted wine described as a “bespoke blend” bursting with soft stone fruit flavors, subtle mineral undertones, and a smooth finish. Perfectly timed for summer, it’s designed to be the go-to sip for everything from casual weekend gatherings to lively dinners with friends.

But Meghan isn’t stopping there. She revealed plans for the brand to expand further into the wine world, teasing a forthcoming Napa Valley sparkling wine made using the traditional Méthode Champenoise process. Fans can also expect additional varietals in the future, signaling that As Ever is evolving beyond its original wellness and lifestyle roots.

A Date Full of Meaning: Launch Tied to Princess Diana’s Birthday

The release date carries poignant symbolism. July 1 would have been Princess Diana’s 64th birthday—the beloved late mother of Prince Harry. Diana’s tragic death in 1997 sent shockwaves around the world, and since then, both Harry and Meghan have found ways to honor her legacy in deeply personal ways. Their daughter, Princess Lilibet, bears Diana as her middle name, keeping her spirit alive in their family.

While Meghan didn’t openly address the significance of the launch date beforehand, the timing also echoes a special chapter in her own love story with Harry. In his memoir Spare, released in 2023, Harry revealed that he and Meghan first exchanged messages on July 1, 2016—Diana’s 55th birthday. This connection adds a tender layer to the new venture, blending personal history with professional ambition.

Capturing the Spirit of Summer in a Bottle

The rosé is more than just a product; it’s an invitation to celebrate life’s everyday joys. The brand describes it as “designed for summer’s best moments,” conjuring images of sunny afternoons where lunches stretch into dinners, music fills the air, and laughter rings out louder than anything else. It’s a wine to mark both the small victories and the big occasions, inviting drinkers to savor those special moments with loved ones.

This new offering was first hinted at in late June, when As Ever refreshed its inventory with a restock that included the original herbal teas, baking mixes, and flower sprinkles that helped establish the brand. New food items like apricot spread and orange blossom honey also joined the lineup. Meghan acknowledged the swift sell-out of these products in a candid Instagram Stories video, thanking fans for their enthusiasm and hinting at the rosé launch as the next exciting step.

From Entrepreneur to Wine Maker: Meghan’s Vision for As Ever

Meghan has been clear about her role in this venture. Earlier this year, she told PEOPLE magazine she doesn’t see herself as an influencer but rather as a businesswoman—a female founder building something meaningful. “I see myself as an entrepreneur and a female founder,” she explained, “and if the brand ends up influential, then that’s great.” This approach reflects her desire to create products that resonate authentically with customers, rather than simply chasing trends or social media fame.

The Duchess’s dedication to her brand is evident in every carefully curated item—from wellness essentials to now, this new rosé. Her emphasis on quality and thoughtful storytelling strikes a chord with consumers seeking genuine connections amid a crowded market.

The Quiet Family Moments Behind the Launch

Meghan and Harry’s new venture also offers a glimpse into their private life, particularly the simple family rituals that ground them. The Duchess has previously shared that she and Harry often wind down their days with what she calls “nightcap recaps.” These quiet moments involve sharing a drink, chatting about the day’s events, and preparing lunch boxes for their children, Prince Archie, 6, and Princess Lilibet, 4.

This intimate family time contrasts sharply with the public spotlight that often surrounds them. It also suggests that the rosé launch is more than just a business move—it’s a celebration of the kinds of everyday joys that make life special. Meghan expressed hope that when her children grow up, they will feel proud to have been part of this new beginning.

Public Reaction and The Road Ahead

The reaction to the rosé launch has been mixed but mostly enthusiastic. Fans of Meghan’s brand appreciate the authenticity and personal touch she brings to her products, while some critics remain skeptical about celebrity ventures into the alcohol market. Nonetheless, the timing, the backstory, and the quality promise behind this wine give it a compelling edge.

As Ever’s planned expansion into sparkling wines and other varietals signals that Meghan is serious about carving a niche in the lifestyle and wine industry. For a woman who has already defied expectations—from her Hollywood career to royal life and beyond—this next chapter seems perfectly suited to her.

Whether sipping a glass of As Ever rosé during a summer barbecue or enjoying a sparkling toast on a special occasion, Meghan Markle’s new offering invites us all to pause, celebrate, and savor the moments that truly matter. It’s a bold move, filled with heart, and very much worth watching as the story unfolds.

The launch of As Ever’s rosé isn’t just a product release. It’s a toast to legacy, family, and new beginnings—one glass at a time.