MILWAUKEE, WISCONSIN - JULY 17: Daughter of Donald Trump Jr., Kai Trump speaks on stage on the third day of the Republican National Convention at the Fiserv Forum on July 17, 2024 in Milwaukee, Wisconsin. Delegates, politicians, and the Republican faithful are in Milwaukee for the annual convention, concluding with former President Donald Trump accepting his party's presidential nomination. The RNC takes place from July 15-18. (Photo by Chip Somodevilla/Getty Images)
As Donald Trump prepares to return to the White House, his family’s influence extends far beyond politics, with new data revealing their staggering Instagram earning potential. Notably, Kai Trump, 16, has captured attention as a rising social media star, boasting the highest engagement rate among her family and earning over $5,000 per sponsored post.
A study by social media experts Viralyft analyzed the Instagram metrics of Trump family members, revealing their potential earnings and engagement rates. Donald Trump tops the list, with a projected $125,000 per post thanks to his massive reach of 28 million followers and a 2.63% engagement rate. His active media presence and controversial campaign moments have fueled his immense earning power.
Ivanka Trump follows as the second most influential, earning up to $45,600 per post. Her platform blends political commentary with fashion collaborations, reaching 929,800 users per post. Donald Trump Jr., known for his outspoken posts and brand partnerships, comes in third, earning an estimated $44,400 per post.
Despite her youth, Kai Trump has quickly risen through the ranks of social media influence. With a staggering 17.98% engagement rate—the highest in the family—she earns approximately $5,200 per post, reaching an audience of 106,600 users. Her growing presence, particularly in the golfing scene, positions her as an emerging influencer with significant potential.
Thomas Moore, Director at Viralyft, highlighted Kai’s importance:
“Kai’s dedicated engagement rate and following make her a key asset for the Trump family, particularly in connecting with younger audiences. She could become an invaluable figure as Donald Trump seeks to expand his reach among new demographics.”
| Rank | Name | Followers | Estimated Reach | Engagement Rate | Earnings Per Post |
|---|---|---|---|---|---|
| 1 | Donald Trump | 28,000,000 | 2,500,000 | 2.63% | $125,000 |
| 2 | Ivanka Trump | 7,700,000 | 929,800 | 2.38% | $45,600 |
| 3 | Donald Trump Jr. | 7,400,000 | 905,200 | 3.07% | $44,400 |
| 4 | Eric Trump | 2,600,000 | 405,000 | 2.80% | $19,800 |
| 5 | Melania Trump | 2,200,000 | 352,700 | 2.67% | $17,200 |
| 6 | Tiffany Trump | 1,400,000 | 301,800 | 6.57% | $12,100 |
| 7 | Kai Trump | 455,800 | 106,600 | 17.98% | $5,200 |
The Trump family has collectively gained over 1.4 million followers in the past month, demonstrating their enduring appeal. Viralyft’s research underscores how social media serves as a lucrative revenue stream, with Donald Trump’s Instagram earnings alone surpassing the annual U.S. average salary in just one post.
As the Trump family returns to the global spotlight, their social media influence offers a significant platform for engaging followers and promoting their brand, with Kai Trump poised to become an essential figure for the next generation.
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