Vice President Kamala Harris’ campaign has made a significant move by reserving $370 million in advertising to air between Labor Day and Election Day. According to a memo released by the Harris-Walz campaign, the fall advertising plan involves $170 million in television reservations running for nine weeks starting from September 3rd in battleground states. Additionally, over $200 million will be allocated for digital reservations on platforms like Hulu, Roku, and YouTube, excluding spending on social media or search services.
Meanwhile, former President Donald Trump’s campaign has only secured advertising time post Labor Day in Pennsylvania and Georgia, two crucial battleground states. Quentin Fulks and Rob Flaherty, deputy campaign managers for the Democratic candidates, stated in the memo that the reserved television ads would strategically air during high-viewership moments including major sports events and season premieres. The plan also includes daytime ad placements on Fox News Channel to target conservative-leaning independents who had previously supported former GOP candidate Nikki Haley over Trump in the Republican primaries.
By reserving ad space early, candidates and campaigns can lock in rates before they potentially rise as the election dates draw nearer.
