The Local TV Strategies Conference, set for October 9 at NAB Show New York, will explore how local media can harness streaming, AI, and NextGen TV to thrive in a disrupted media landscape. Amid a challenging regulatory environment, TV station group leaders are focusing on transforming their businesses into high-profile, multiplatform enterprises. This conference, hosted by TVNewsCheck, aims to counter the narrative of linear TV’s decline by exploring innovative business models and strategies.
Conference Highlights:
- Station Group Leaders on Industry Trends: Top executives will discuss capitalizing on multimedia opportunities, NextGen TV, streaming, sports, and the future of local news.
- Reinventing Local TV: Sessions will explore how local TV can evolve to stay relevant and grow revenue, focusing on technology, audience trends, and new business models.
- Keynote Interview: TVNewsCheck Editor Michael Depp will interview an industry leader on strategies for success in 2025.
- Advanced Streaming and FAST Revenue Strategies: This session will delve into new revenue opportunities on AVOD and FAST channels, beyond traditional programmatic models.
- Advertising Leaders on Thriving in 2025: Media buying experts will share insights on optimizing multiplatform TV advertising and evolving audience measurement.
- Mining NextGen TV for Revenue ROI: CFOs and technology leaders will assess emerging revenue streams in datacasting, targeted advertising, and audience personalization.
- Lightning Round: AI & Local TV’s Future: AI technology providers will highlight how artificial intelligence can streamline content creation, sales, and operations.
- AI and Building Tomorrow’s Station Group: Strategies for using generative AI to enhance efficiency in sales, marketing, and operations, and upskilling employees for a competitive edge.
- AI Tour of NAB Show New York Exhibit Hall: A VIP tour of AI providers, offering a firsthand look at the latest technologies and discussions with futurists.
By focusing on adaptive, multiplatform strategies, the Local TV Strategies Conference aims to equip industry leaders with the tools and insights needed to navigate and succeed in the evolving media landscape of 2025.
Herbert BauernebelHerbert Bauernebel has been reporting from New York since 1999 and currently works for Bild.de, OE24 TV, and US Live. He also runs the news portal AmerikaReport.de. Bauernebel has covered nearly all major US events of the past quarter-century, including 9/11, Hurricane Katrina, Barack Obama’s election, Donald Trump’s surprise victory, the pandemic, last year’s election showdown, as well as natural disasters such as hurricanes and oil spills. He has also reported firsthand on international events, including the Asian tsunami, the Haiti earthquake, and the Fukushima disaster. He lives in Brooklyn with his family and holds degrees in communication and political science from the University of Vienna. Bauernebel is the author of a book about his experiences on 9/11, And the Air Was Full of Ash: 9/11 – The Day That Changed My Life.