- Gavin Adcock publicly criticized Beyoncé, claiming her album Cowboy Carter isn’t true country music despite its chart success.
- Beyoncé’s genre-blending album won major awards but faced backlash from traditional country fans and institutions.
- The controversy sparked heated online debates about race, privilege, and what defines country music today.
In a storm that has sent ripples through the music world, rising country artist Gavin Adcock has drawn fierce backlash after launching an explosive, profanity-laced tirade against Beyoncé. He questioned her status as a legitimate country musician. The 26-year-old, known for his rough-around-the-edges style and unapologetic persona, let loose during a recent concert. During the event, he targeted the global superstar following her album’s success on the country charts.
Adcock’s fury ignited when Beyoncé’s latest release, Cowboy Carter, soared to No. 3 on Apple Music’s Country chart. In contrast, his debut album, My Own Worst Enemy, was at No. 4. Seething over the perceived slight, the Texas-born singer grabbed a bottle of booze on stage. He addressed the crowd with a venomous message.
“One of them’s Beyoncé — you can tell her we’re coming for her f*ing a!” he declared, his words dripping with disdain. “That s**t ain’t country music and it ain’t ever been country music, and it ain’t gonna be country music.”
The scene was charged with palpable tension, as Adcock made it clear he considered Beyoncé’s success a threat to traditional country artists like himself. The tirade, brash and unfiltered, quickly went viral. It ignited heated debate online.
A Clash Over Country Music’s Identity
What lies beneath this furious outburst is a deep-seated conflict over what defines country music. It raises the question of who gets to claim its crown. Beyoncé’s Cowboy Carter has been both celebrated and scorned since its release last year. It challenges long-standing genre boundaries. The album snagged major accolades, winning Best Country Album at the Grammys and the American Music Awards. Yet it was conspicuously overlooked by more traditional country institutions like the CMA and ACM Awards.
In a follow-up Instagram video, Adcock softened his tone briefly. He praised Beyoncé’s 2016 Super Bowl halftime performance as “pretty kicka** back in the day.” But he didn’t back down from his central claim: the album “shouldn’t be labeled as country music.”
“It doesn’t sound country, it doesn’t feel country,” he insisted. “I just don’t think that people who have dedicated their whole lives to this genre and this lifestyle should have to compete. Or just watch that album stay at the top just because she’s Beyoncé.”
This comment strikes at a nerve that has long simmered in country circles — the fear that crossover stars and genre-blurring music dilute the essence of country. They fear it edges out traditional voices. For many, country music is more than just a sound; it’s a culture, a way of life. When artists outside that mold storm the charts, some fans and musicians see it as an invasion. It feels like a commercial takeover rather than a true reflection of the genre.
Social Media Backlash and Racial Undertones
Adcock’s remarks unleashed a fierce response from Beyoncé’s devoted fans and broader communities online. The backlash wasn’t just about music. It quickly escalated into a heated conversation about race, privilege, and access in the music industry.
“Sounds about right — when y’all can’t compete, y’all try to exclude. That’s the MO,” one commenter wrote, directly calling out what they perceived as white privilege in the criticism. Others pointed to the hypocrisy of the country music scene’s historical openness. They had welcomed white artists adopting black music styles without similar pushback.
“Post Malone did the same thing she did, what’s the difference?” questioned another user. They referenced how other artists have blurred genre lines without facing such vitriol.
“Black folks didn’t say things like this about Sam Smith, Adele, Pink, Eminem, Paul Wall, Bubba Sparks, Post Malone and all the ones before them. They hit the R&B and rap charts,” a third remarked. “Why all the hate?”
One comment summed up the frustration of many fans: “Is she not an artist? Can she not make the music? What’s the difference between white artists making ‘hip hop’ that is nothing but pop music with 808s in it? They get to take over the charts but the moment a Black person crosses over and does it, it’s an issue.”
The debate taps into long-standing tensions in country music, a genre historically dominated by white artists. Its roots, however, owe much to African American musical traditions. Beyoncé’s success shines a spotlight on these complex cultural dynamics. It forces a reckoning among fans and artists alike.
Adcock’s Troubled Background Adds Another Layer
While the feud with Beyoncé dominates headlines, Gavin Adcock’s story adds layers of complexity. The young country singer, known for his gritty lifestyle and “shotgunning beers” persona, has had his share of run-ins with the law. In May, he was arrested by the Tennessee Highway Patrol for violating open container laws and reckless driving on Interstate 40. After spending several hours in jail, he posted bond early the next morning.
This wasn’t Adcock’s first encounter with the justice system. In 2023, he revealed on Twitter that he had spent 10 hours in jail over a suspended license. “Went to jail one time because of a suspended license, sat in there for 10 hours and made friends with my cell mates,” he shared with a shrug.
Adcock’s public image leans into his hard-drinking, roughneck country persona. His songs often celebrate that lifestyle. On his new single On One, he sings about the bottle grabbing him, riding a train of booze and heartbreak. Another track, Sober, features a repeated chorus lamenting sobriety: “Whoa, I don’t wanna be sober.” His lyrics often paint a picture of late nights, heartbreak, and living on the edge.
This background contrasts sharply with Beyoncé’s polished superstar image, heightening the cultural clash playing out in public view.