Categories: Business

CNN layoffs begin as network pivots for Trump’s second term

CNN has initiated major layoffs, impacting hundreds of employees, as the cable news giant restructures amid declining ratings and financial struggles. The layoffs, part of a broader overhaul led by new CEO Mark Thompson, coincide with Donald Trump’s return to the White House and a renewed focus on digital platforms.

Significant staff reductions and show relocations

The cuts, first reported in November, follow a summer round of 100 layoffs and are expected to target production roles. Reports indicate that many shows will move from New York and Washington, D.C., to Atlanta, where production costs are lower.

One of the most notable changes includes CNN anchor Jim Acosta being offered a midnight timeslot, described by insiders as “the Siberia of cable news.” Acosta’s future at the network remains uncertain, as he has reportedly considered leaving altogether.

CEO’s vision for a revamped CNN

Mark Thompson, formerly of The New York Times and the BBC, took over as CNN’s CEO in August with a mission to overhaul the network under Warner Bros. Discovery’s ownership. Thompson’s strategy prioritizes digital expansion and what he described as “dispassionate, open-minded coverage.”

Thompson has reassured employees that the layoffs are not solely a cost-cutting measure but are intended to fundamentally reshape CNN’s operations. However, the restructuring has created an atmosphere of “anxiety and high stress” among staff.

Declining ratings and viewership

CNN’s ratings have fallen sharply in recent years. Once the top cable news network during major election events, the network now lags behind competitors. Fox News dominates with 2.8 million primetime viewers, compared to CNN’s 800,000.

On election night in 2024, CNN drew just 5.1 million viewers, losing to MSNBC’s 6 million and Fox News’ 10.3 million.

Impact on on-air talent and newsroom operations

High-profile anchors like Anderson Cooper, Erin Burnett, and Kaitlan Collins reportedly remain among CNN’s highest-paid staff, though others, including Jake Tapper and Wolf Blitzer, have faced stalled or reduced contracts.

With staff cuts, on-air talent may take on additional responsibilities as teams of producers and assistants are downsized. The restructuring also aims to reduce redundant assignments and eliminate certain divisions.

Broader industry challenges

CNN is not alone in facing layoffs. NBC News has announced plans to cut dozens of positions, while staff at ABC News are bracing for potential reductions following a legal settlement involving Donald Trump.

Despite being highly profitable, traditional cable news networks face a rapidly shifting media landscape, with viewers gravitating toward streaming platforms and alternative news sources.

Trump and CNN’s recent controversies

Adding to its challenges, CNN recently lost a lawsuit involving false claims about an Afghan war veteran, resulting in a $5 million settlement. Trump has also criticized the network on social media, calling CNN “unfit to broadcast” and accusing it of liberal bias.

Future direction

As CNN transitions to a digital-first approach, some insiders suggest the changes could eventually lead to a net increase in employees. For now, the network faces the difficult task of balancing cost reductions with its vision of becoming a modernized news platform.

Herbert Bauernebel

Herbert Bauernebel has been reporting from New York since 1999 and currently works for Bild.de, OE24 TV, and US Live. He also runs the news portal AmerikaReport.de. Bauernebel has covered nearly all major US events of the past quarter-century, including 9/11, Hurricane Katrina, Barack Obama’s election, Donald Trump’s surprise victory, the pandemic, last year’s election showdown, as well as natural disasters such as hurricanes and oil spills. He has also reported firsthand on international events, including the Asian tsunami, the Haiti earthquake, and the Fukushima disaster. He lives in Brooklyn with his family and holds degrees in communication and political science from the University of Vienna. Bauernebel is the author of a book about his experiences on 9/11, And the Air Was Full of Ash: 9/11 – The Day That Changed My Life.

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Herbert Bauernebel

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