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Bigger Mac! Chinese chain Mixue overtakes McDonald’s

McDonald’s is no longer the world’s largest fast-food chain. Chinese ice cream and bubble tea giant Mixue has officially taken the lead, surpassing McDonald’s with over 45,000 stores in a dozen countries.

In comparison, McDonald’s has around 43,000 locations worldwide, while Starbucks follows with just over 40,000. Mixue’s rapid expansion, fueled by budget-friendly treats priced under $1, has made it a favorite among consumers, especially during China’s economic downturn.

A budget-friendly success

HONG KONG, CHINA – 2025/03/03: Customers hold Mixue ice cream and bubble tea in Hong Kong. The Chinese brand- Mixue, is a global ice cream and tea giant with over 36,000 stores worldwide. As Mixue prepares for its Hong Kong IPO, set to start trading on March 3, 2025, it aims to raise HK$3.45 billion ($443.66 million) through the sale of 17.1 million shares at HK$202.50 each. (Photo by May James/SOPA Images/LightRocket via Getty Images)

One of Mixue’s biggest draws is its affordability. Unlike major Western chains, Mixue offers a limited menu focused on inexpensive, high-margin items such as soft-serve ice cream and bubble tea. This pricing strategy has made it incredibly popular, especially in a time when many consumers are looking for more affordable dining options.

Going public with a major IPO

As Mixue cements its dominance, it has also made a strong financial move—going public. The company recently raised over $400 million in its initial public offering (IPO) as it debuted on the Hong Kong Stock Exchange.

With this new funding, the fast-food powerhouse is expected to continue its aggressive expansion, further solidifying its place as a global giant in the industry.

Herbert Bauernebel

Herbert Bauernebel has been reporting from New York since 1999 and currently works for Bild.de, OE24 TV, and US Live. He also runs the news portal AmerikaReport.de. Bauernebel has covered nearly all major US events of the past quarter-century, including 9/11, Hurricane Katrina, Barack Obama’s election, Donald Trump’s surprise victory, the pandemic, last year’s election showdown, as well as natural disasters such as hurricanes and oil spills. He has also reported firsthand on international events, including the Asian tsunami, the Haiti earthquake, and the Fukushima disaster. He lives in Brooklyn with his family and holds degrees in communication and political science from the University of Vienna. Bauernebel is the author of a book about his experiences on 9/11, And the Air Was Full of Ash: 9/11 – The Day That Changed My Life.

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