Hollywood superstar Leonardo DiCaprio has a new role! The Oscar-winning actor is now an official Rolex ambassador. He joins an exclusive club of legends like Martin Scorsese, James Cameron, Roger Federer, and Coco Gauff. Rolex’s connection to Hollywood has been strong for years. The luxury brand has sponsored the Academy Awards since 2017 and played a major role in launching the Academy Museum of Motion Pictures. Now, with DiCaprio on board, that bond becomes even stronger.
Rolex announces DiCaprio as “testimonee”
On Tuesday, Rolex made it official. DiCaprio is now a “Testimonee,” the brand’s exclusive title for its ambassadors. The Swiss watch giant praised him as a “Hollywood icon and climate champion.” His acting skills are undeniable, but it’s his commitment to the planet that truly sets him apart. Rolex values figures who stand for more than just their craft, and DiCaprio’s environmental work aligns perfectly with that philosophy. His presence in the Rolex family reinforces the brand’s dedication to excellence, both in the arts and in global causes.
A star with a mission
DiCaprio’s passion extends far beyond Hollywood. In 1998, he founded the Leonardo DiCaprio Foundation, a nonprofit dedicated to wildlife protection and sustainability. His environmental advocacy has been unwavering. He has used his platform to highlight the urgency of climate action. He produced powerful documentaries like Before the Flood (2016) and Ice on Fire (2019). His message is clear: urgent action is needed to save the planet. As a United Nations Messenger of Peace, he has spoken at major summits, urging world leaders to prioritize environmental conservation. His efforts have influenced policies and inspired millions.
Supporting green innovation
DiCaprio’s dedication to sustainability extends to the world of luxury watches. In 2023, he partnered with Swiss watchmaker ID Genève, a brand known for its eco-friendly approach. Their timepieces are crafted using recycled materials, reducing environmental impact. This collaboration highlights DiCaprio’s commitment to green innovation. Rolex, too, has recognized the importance of sustainability in luxury craftsmanship. The brand’s association with DiCaprio sends a strong message about the future of responsible watchmaking. By aligning with leaders in environmental advocacy, Rolex showcases its dedication to both tradition and progress.
Fans spot the clue!
Rolex rarely makes grand announcements about its Testimonees. But watch lovers noticed something intriguing in the brand’s latest “Reach for the Crown” campaign. DiCaprio appeared not once, but twice in the one-minute advertisement. The final shot featured the Titanic and The Revenant star, signaling something big. That was a clear hint about his new role. Now, the connection is official. The campaign will air during the 2025 Academy Awards, further cementing the bond between Rolex and Hollywood. Another ad, “Rolex + Cinema,” will play just before the Best Director winner is announced, ensuring maximum visibility for the brand and its newest ambassador.
A-list Rolex ambassadors
DiCaprio now stands alongside an elite group of Rolex Testimonees. James Cameron became a Testimonee in 2012, with Rolex showcasing his deep-ocean explorations. Martin Scorsese, an ambassador since 2017, is not just a filmmaking legend but also a passionate advocate for cinema preservation. He actively participates in the Rolex Mentor & Protégé Arts Initiative, which supports rising creative talents. These associations show that Rolex values more than just fame. It seeks out individuals who make a lasting impact in their fields and beyond. With DiCaprio’s name now on the list, the brand strengthens its legacy of working with influential figures who inspire change.
Rolex and legends: A perfect match
Rolex has always been synonymous with excellence. It represents prestige, craftsmanship, and influence. By bringing DiCaprio into its fold, the brand reaffirms its commitment to working with icons who stand for something greater than themselves. DiCaprio is more than an actor. He is a leader, a changemaker, and a global voice for sustainability. His partnership with Rolex marks a new chapter in the brand’s story. With an Oscar-winning actor and a dedicated climate activist on their team, Rolex continues to lead both in luxury and in meaningful impact.
