NEW YORK — The question of when something old becomes perceived as new often emerges in the context of the Grammy Awards, particularly evident in the best new artist category, which has long been subject to interpretation and debate. This year, Sabrina Carpenter is among those nominated for the accolade, marking a milestone in her career with the release of six full-length albums. Although her song “Espresso” dominated music charts in 2024, Carpenter’s journey in the industry began as early as 2021, when her track “Skin” entered the Billboard Hot 100 chart.
The interpretation of the new artist category has transformed over the years, continually adapting to the changing dynamics of the music industry—from the straightforward album sales metrics of past decades to the current influence of social media platforms like TikTok. “They are constantly adjusting that category to create a buzz around it,” remarked an expert in music history. “It appears that they want nominees who can attract viewers and enhance media engagement.”
According to the Grammy guidelines, nominations are contingent upon whether an artist has experienced a breakthrough, as assessed by a special committee. Candidates must have put out at least five singles or a single album, without a cap on prior releases, which allows more flexibility. Carpenter qualifies under these terms, having achieved significant milestones with three top 10 hits in 2024: “Espresso,” “Please Please Please,” and “Taste.” Her album “Short n’ Sweet” further solidified her prominence by topping charts for four consecutive weeks.
The history of the best new artist category reveals a recurring pattern of what it means to be “new.” For instance, Cyndi Lauper was awarded best new artist in 1984 despite a prior album with Blue Angel. Similarly, bands like Green Day and artists like Chance the Rapper also illustrate the category’s loose definition. Comparing different years, the experience of gaining recognition has shifted dramatically; artists like Amy Winehouse or Bon Iver won their awards years after their initial releases, which raises questions about the true meaning of “new.”
While some nominees genuinely represent newcomers to the music scene, like Lil Nas X or Olivia Rodrigo, many others do not fit this description. “The terminology in this category can mislead the audience,” noted a noted musicologist. “The public often views this as a best debut artist award, yet in reality, it serves as a breakout award.”
The rules surrounding the best new artist category sparked considerable discussion back in 2009, when Lady Gaga was excluded because her earlier single had already received a nomination. Subsequently, changes were made in 2010 that allowed artists greater opportunity to qualify. More revisions followed, adapting to modern music trends and eliminating previous restrictions regarding prior albums.
Today, the category not only reflects public sentiment, but also recognizes the varied paths artists take on their road to stardom. Notably, nominees can now emerge from prior collaborations in groups or duos, providing a richer pool of candidates.
In current times, nominees share a distinct trend of upward momentum often associated with viral success. “The trajectory seems to follow a pattern where a breakout song paves the way to various performances and further visibility,” explained the musicologist. “This pattern in the past decade illustrates how career paths have crystallized.”
For the upcoming Grammy Awards in 2025, along with Carpenter, nominees in the best new artist category include talent such as Benson Boone, Doechii, Khruangbin, RAYE, Chappell Roan, Shaboozey, and Teddy Swims.
Carpenter’s experience is not unique; others like Khruangbin, a Texas band formed in 2010, also received nominations after years of perseverance and artistic development. The group was performing in Berlin when they learned of their nomination for best new artist following the success of their fourth studio album, “A La Sala.” Reflecting on the moment, bassist Laura Lee expressed their astonishment at the news.
Drummer Donald “DJ” Johnson remarked on the perplexity surrounding the nomination criteria, specifically relating to Carpenter and what it means to be considered a new artist. “She’s been around for a while, but ‘Espresso’ made a significant impact this year,” he observed, acknowledging that for many unfamiliar with her work, she may seem new.
The 67th Grammy Awards are set to take place on February 2 at the Crypto.com Arena in Los Angeles, with coverage live on CBS and streaming available on Paramount+.
