LOS ANGELES — While the Caesars Superdome will be the focal point for next month’s Super Bowl in New Orleans, Verizon is setting the stage to extend the thrill of the championship far beyond the city.
On February 9, Verizon will roll out an expansive coast-to-coast event dubbed FanFest, taking place across 30 markets where NFL teams play. The company revealed its ambitious plans on Friday, aiming to create a nationwide celebration that includes on-field access, live music performances, culinary offerings from local chefs, and opportunities to meet both current and retired NFL greats including Marshall Faulk, Jason Witten, Tiki Barber, Derrick Brooks, and Thurman Thomas.
Eli Manning, a two-time Super Bowl MVP and Hall of Fame contender, will act as an ambassador for FanFest, describing the initiative as a fresh and exciting way for fans to immerse themselves in the Super Bowl experience. Starting Friday, Verizon customers can secure free tickets on a first-come, first-served basis by visiting VerizonFanFest.com, with the option to bring additional guests to enjoy the festivities in their respective locations. The events are expected to collectively attract approximately 150,000 attendees.
The former New York Giants quarterback emphasized the significance of this nationwide gathering, dubbing it the “largest simultaneous Super Bowl party ever.” He expressed confidence that the concept would resonate with fans, comparing the Super Bowl’s broad cultural impact to that of a national holiday.
“This is a chance to give fans a unique way to enjoy the whole day,” Manning stated. “It’s not just about the game; it’s music, food, and activities for kids and families. It’s about creating a memorable experience while watching the big game.”
Local entertainment highlights include performances from the Los Angeles Rams’ mariachi band and the Houston Texans’ gameday presentation team, along with guest deejays like DJ Infared, DJ Jay Ejercito, and DJ Split Second Sound in select cities.
Participants will have the opportunity to take photos from the 50-yard line, spike a football in the end zone, tour locker rooms, enjoy tailgate games, and engage in various football-themed activities on the field. Fans will be welcomed onto the field and into stadiums like MetLife Stadium, SoFi Stadium, Nissan Stadium, and Empower Field at Mile High, among others.
Leslie Berland, Verizon’s executive vice president and chief marketing officer, shared the company’s motivation to craft an unforgettable experience. She noted that the concept started taking shape in September through close collaboration with the NFL and its teams.
“Relatively few people get to experience the Super Bowl live in stadium,” Berland remarked. “We wanted to do something that’s absolutely never been done before and bring the magic of the Super Bowl to fans across the country.”
In colder cities like Chicago and New York, attendees will have the option to stay warm in the premium lounges or field club areas within the stadiums.
“The experiences may vary depending on the local market, but we certainly considered the weather,” stated Nick Kelly, head of partnerships at Verizon.
Manning expressed that players are eager to participate in the event, as it allows them to reconnect with the cities where they made their marks as football legends. Approximately 120 players are anticipated to join the celebrations.
“It’s an opportunity for them to be part of something special,” he added. “This involves outstanding players and gives them a chance to engage with local fans who love football. It’s a unique and significant experience.”
