LONDON — Following a recent civil court verdict in Ireland, two companies have severed their associations with Conor McGregor, who was ordered to compensate nearly 250,000 Euros ($257,000) to a woman who accused him of rape.

Proximo Spirits, the company behind the Irish whiskey brand Proper No. 12, announced that McGregor’s name and likeness will no longer be utilized in their marketing efforts.

“We will not be using Mr. McGregor’s name or image in any future branding of the product,” the company stated in an interview.

In addition, video game developer IO Interactive has also concluded its partnership with McGregor. The fighter had been featured as a character in the game “Hitman.”

“In light of the recent court decision involving Conor McGregor, IO Interactive has decided to terminate its collaboration with him, effective immediately,” the company released in a statement.

“We take these issues seriously and recognize their consequences. Therefore, we will begin the process of removing all material associated with Mr. McGregor from our platforms starting today.”

This decision follows last Friday’s ruling in a civil case where Nikita Hand alleged that McGregor “brutally raped and battered” her in a Dublin hotel penthouse back in 2018.

Hand claimed that the incident, which occurred after a night of celebrating, left her with severe bruising and led to post-traumatic stress disorder.

McGregor, who is now 36 years old, testified that he did not coerce Hand into any actions against her will and maintained that her allegations were fabricated after they had consensual intercourse.

The jury, comprising eight women and four men, reached a verdict after approximately six hours of deliberation in Dublin’s High Court, finding him liable for assault.