Three investment firms have pledged a total of $100 million in fresh funding for League One Volleyball, which oversees multiple junior clubs nationwide and is set to launch a professional league in January.

League One Volleyball, commonly referred to as LOVB and pronounced as “LOVE,” disclosed that Atwater Capital, a private equity firm based in Los Angeles, is the primary investor contributing to this round of financing. They are joined by existing investors, New York’s Ares Management and Left Lane Capital.

This new infusion of capital is on top of the $60 million that LOVB has previously secured, with contributions from notable figures including Olympic skier Lindsey Vonn and basketball icons Candace Parker and Kevin Durant, along with entertainers such as Amy Schumer and Chelsea Handler.

Katlyn Gao, co-founder and CEO of LOVB, expressed excitement about the growth and popularity of volleyball. She stated, “We are honored to partner with leading investors like Atwater, Ares, and Left Lane Capital to help volleyball rise to the status of a major league.”

Established in 2020, LOVB currently manages 58 junior clubs that host over 16,000 athletes across 26 states and 66 different locations. According to their data, approximately 600 players from these clubs are now competing at the collegiate level.

The inaugural season of LOVB Pro is set to kick off on January 8, featuring teams from cities including Atlanta, Houston, Salt Lake City, as well as Austin, Texas; Madison, Wisconsin; and Omaha, Nebraska. The league boasts a roster that includes 17 Olympians, among them 10 members of the Team USA squad that earned a silver medal in 2024.

LOVB Pro will be the third professional league for volleyball in the United States, joining the ranks of the Pro Volleyball Federation and Athletes Unlimited. Additionally, ESPN is slated to broadcast 10 matches on its traditional channels, while 18 games will be available on ESPN’s streaming service.