Washington — Donald Trump secured the presidency by maintaining strong support from his essential voter base while also reaching out to various groups that have typically aligned with the Democratic Party. This conclusion stems from a comprehensive national survey, which included over 120,000 voters, detailing the issues that influenced voters during this election.
Trump managed to garner a small yet meaningful percentage of Black and Hispanic voters and saw slight increases in support among both male and female voters. While Trump was able to erode parts of the Democratic coalition, Vice President Kamala Harris struggled to gain enough traction among voters. Trump not only consolidated his support from older, white voters but also expanded his reach into other demographic segments, putting together a successful voting coalition.
The survey highlights trends among five critical demographic groups in terms of their voting behavior.
An overwhelming majority of Trump’s supporters were white, continuing the trend from 2020, with just over 80% identifying as such. In contrast, around two-thirds of Harris’ support came from white voters, aligning closely with the coalition that President Joe Biden had in the previous election. White voters constitute a significant portion of the electorate, and their support did not substantially change on a national scale compared to the last presidential election.
A considerable number of white voters opted for Trump, a result consistent with 2020, when he narrowly lost the election. Meanwhile, approximately 40% of white voters supported Harris, reflecting Biden’s similar numbers from the previous election. In battleground states like Pennsylvania, Michigan, and Wisconsin, white voters showed a preference for Trump over both Harris and Biden, despite Trump’s 2020 losses in these areas.
Trump’s appeal among Black voters saw a slight increase, largely attributed to younger men. Approximately 10% of voters nationwide were Black, with Trump making modest gains. Nationally, around 80% of Black voters supported Harris, a decrease from the nearly 90% that backed Biden in the last presidential election. Notably, Trump’s support among young Black men nearly doubled, with about 30% in the under-45 age group voting for him, marking a significant improvement from 2020.
Hispanic voter support for Trump also slightly increased compared to the last election. Harris secured over half of the Hispanic vote, but this was a decrease from the approximately 60% who supported Biden. Latino voters demonstrated more openness to Trump this time, with roughly half of Latino males voting for Harris, a decline from Biden’s 60% support.
Trump also experienced modest gains among both female and male voters while Harris underperformed compared to Biden in 2020. Harris had the upper hand among women, capturing 53% of their votes compared to Trump’s 46%. However, this margin was narrower than Biden’s, who received 55% of women’s votes against Trump’s 43%. Support for Trump among white women remained stable, with slightly over half backing him, akin to the results from 2020.
Similarly, Trump saw a slight rise in support from men, strengthening his position somewhat. These shifts were particularly noticeable among younger voters and within Black and Latino demographics. In contrast, white and older voters generally did not show notable changes in their voting patterns from 2020 to 2024.
The extensive survey, which provides an in-depth look at American electoral sentiments, utilized various methodologies to ensure accuracy and representation across different demographic groups, gathering insights on the motivations behind voters’ decisions.