Silvio Santos, a well-known Brazilian television executive and presenter famous for his bright smile and the question “Who wants money?” has passed away at the age of 93 after a lengthy career in the entertainment industry. Santos was the owner of the SBT television network where he created various successful variety shows, including the long-running “Silvio Santos Program” which he hosted since 1963. Additionally, he introduced hit programs like “Show of the Million” and the reality show “Artists’ House.”
The SBT network expressed their sadness over Santos’ passing in a statement on social media, recognizing his profound impact on Brazilian television and the joy he brought to people’s lives. The exact cause of his death has not been revealed, but there were reports of him being hospitalized in recent weeks. Santos’ death marks the end of an era for millions of Brazilian households who regularly tuned in to watch his shows, where he engaged with the audience and famously tossed cash-filled paper airplanes into the crowd during some episodes.
Throughout his career, Santos maintained a youthful appearance by regularly dyeing his hair brown, contributing to his timeless image. Despite facing criticism for occasional controversial remarks, Santos built a media empire that included ventures in cosmetics, hotels, and banking. Forbes estimated his net worth to be around $380 million in 2020, showcasing his success across various industries.
Hailed as a broadcasting icon in Brazil, Santos had a significant influence on the country’s media landscape and even dabbled in politics, albeit unsuccessfully due to restrictions on owning a television network and seeking public office simultaneously. He maintained close relationships with politicians and even had a program titled “The President’s Week” that celebrated political achievements set to grandiose music.
Santos’ legacy extends beyond television, as evidenced by his son-in-law Fabio Faria’s appointment as the minister of communications under President Jair Bolsonaro. Survived by his wife and six daughters, Santos leaves behind a lasting impact on Brazilian entertainment and will be remembered for his charismatic persona and contributions to the industry.
