While the U.S. Open tennis championships captivate sports enthusiasts, another group of observers is drawing inspiration from the tournament’s fashion trends. Dubbed “tenniscore,” this trend sees individuals embracing a chic and preppy aesthetic reminiscent of country club attire and racket sports-inspired ensembles. From pleated skirts to polo collars, the style has rapidly gained popularity across cities worldwide, with an emphasis on comfort and timeless fashion.
The merging of athleisure wear with classic elegance has paved the way for tennis-inspired clothing lines to flourish. Brands such as Nike, Fila, and Adidas have reported a significant surge in sales of tennis apparel, with a marked interest in items like skorts and crew socks. This resurgence in tennis fashion can be attributed to the rise of activities like pickleball, a hybrid sport combining elements of tennis, ping pong, and badminton.
Fashion analyst Kristen Classi-Zummo notes a shift towards polished yet comfortable attire in the post-pandemic era, with consumers seeking to maintain the ease of loungewear while elevating their appearance. The influence of social media-driven trends like “quiet luxury” and the resurgence of vintage aesthetics has also played a role in shaping the tenniscore movement, with celebrities like Taylor Swift and events like the U.S. Open showcasing the trend in full force.
Moreover, collaborations between lifestyle brands and sporting goods companies have further propelled the trend, with partnerships like Aperol’s tennis-themed collection and Target’s pickleball line catering to the growing demand for stylish athletic wear. Social media influencers like TikTok content creator Talmesha Jones have also contributed to the mainstream appeal of tenniscore, showcasing their curated tennis outfits and garnering thousands of views online.
As tennis and pickleball continue to capture the public’s interest, the fusion of sportswear with high-fashion elements is expected to endure. With a focus on versatility and sophistication, the tenniscore trend offers individuals a playful yet elegant approach to everyday dressing, whether on the court or off.
