A bill introduced in Colombia’s congress this week seeks to ban souvenirs featuring the late notorious drug lord, Pablo Escobar. The proposal suggests fines of up to $170 for vendors selling merchandise depicting Escobar and other convicted criminals. It also allows police to fine individuals wearing clothing items that “exalt” the infamous drug lord.
Colombia’s Green Party representative, Cristian Avendaño, who drafted the bill, argues that such items revictimize individuals who suffered at the hands of criminals. Avendaño emphasizes the need to find new symbols for the country to move away from its association with mafia bosses and focus on the victims’ right to recover.
While in Colombia, Escobar is viewed as a malevolent figure linked to a violent period in the nation’s history, his image is also commercialized by locals aiming to profit from the curiosity surrounding the drug lord among tourists from various parts of the world. Street vendors in Bogota’s La Candelaria neighborhood opposed the bill, expressing concerns about potential limitations on freedom of speech.
Vendors like Rafael Nieto, who sell Escobar-themed merchandise, express discontent with the proposed legislation, indicating that many individuals make a living from such sales. Despite his opposition to the bill, Nieto mentions he would comply with the law to avoid issues with the authorities while suggesting that lawmakers focus on more critical issues like reducing crime rates.
Another vendor, Lorena, notes that international tourists demand items depicting Escobar and coca leaves, indicating the importance of selling popular items to attract customers. Escobar, who orchestrated the murders of approximately 4000 people, led the powerful Medellin cartel, accumulating immense wealth before his death in 1994.
Representative Avendaño calls for Colombia to distance itself from glorifying criminal figures such as Escobar, emphasizing the need for alternative approaches to promote the country positively. The bill faces several debates in Congress for approval, with plans for a transitional period to assist vendors in finding alternative ways to market Colombia without relying on Escobar-related merchandise. Last year, Colombia rejected a trademark request for the Pablo Escobar name, citing concerns about promoting violence and jeopardizing public order. Additionally, the General Court of the European Union rejected a similar request by Escobar’s family, citing conflicts with public policy and morality principles.